Facebook page tips for Vintage and Upcycled sellers

Facebook has received a lot of negative press recently for changing the way business pages are seen in a user’s newsfeed and I have seen lots of grumblings about Facebook ‘being mean’ and ‘forcing people to pay for ads’. Whilst I don’t believe that Facebook is being mean and deliberately forcing small businesses out of business it’s certainly not easy to  get noticed as a small business on Facebook any more.

Facebook page ideas: What to post on your Facebook page to improve engagement for vintage and upcycled sellers

The aim of your Facebook posts are to improve engagement with potential and current customers

To be honest, I have thought more than once, ‘why bother with facebook any more?’ The thing is though, there are over 1.3 billion active monthly facebook users. And I bet most of your friends are on Facebook – I bet more are on Facebook than they are on Twitter, Pinterest or Instagram. My point being – Facebook is where the public is!

What you might have to do is change your approach to your Facebook page. The key to great things on FB is engagement. Which means you have to get your likers to interact with you and your business. If you post something, your most engaged likers will see it, if they like it or better still, comment on it, some more of your likers will see it and so on…

Facebook has become more about the quality of your content than the number of likes you have. So how do you engage your likers? I’m glad you asked, here are some ideas……

The 80/20 rule.

Just in case you haven’t heard of the 80/20 rule – 80% of your posts should be useful, entertaining, helpful posts (relevant to your niche) and 20% can be sales related. You don’t have to sell at all from Facebook, you could use your 20% ‘sales’ post to direct likers to your website, blog or newsletter subscription – wherever you want them to be to convert them to buyers.

Tell a story

As Vintage and Upcycled sellers, I think you have so much scope for telling interesting stories about your products that catch your liker’s attention. Where did you get an item? What did you have to do to it to make it sellable? What is its history? What was it used for? Is it used for something different today? You could share a tutorial on what works best to clean antique jewellery, share some gruesome facts on the time period a piece of furniture was made. People like to share helpful posts. And things that make them go eurrgh!

Post photos or videos.

People are more likely to stop and look at a photo or video and video is a great tool for getting people to remember you. So get someone to film you doing a short ‘how to’. Or film someone else doing it if talking on camera is too scary (it is for me!!) When taking photos make sure you take good photographs of your products. Take them in natural light, make sure they’re in focus. You could show a photo of the product in use or a close up of the detail.

Solve your potential customers’ problem

When you are doing your sales posts don’t just tell your likers what it is you’re selling or what it does. Tell them how it will improve their lives or solve a problem they have. That the gorgeous vintage necklace you’re selling is the perfect gift for great aunt Mildred. That the little upcycled table will fit in that weird little space behind the door in the hallway. Use language that makes them imagine them using your products.

Include all the information.

When you are sharing your sales posts, make sure you add clear descriptions and prices to  them, including on any photographs you upload. Include a ‘call to action’. How do they buy it? Do they PM you? buy from a website? People online are lazy, the more information they have to ask for, the less chance there is of making a sale.

I don’t think it’s time to write off Facebook as a marketing tool just yet, just remember quality over quantity. It’s about building personal, lasting relationships with your likers and no longer just about the ‘like counter’.

Over to you…. how do you use Facebook? What works for you to engage your customers? Leave me a comment and let me know.

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5 Ways Pinterest is like Chocolate!

I am a huge fan of Pinterest and a huge fan of Chocolate (I even have a Pinterest Chocoholic board!). And as I sit here stuffing my face whilst fanatically pinning away it occurs to me the two are remarkably similar! Not sure what I’m talking about? Let me explain….

5 ways Pinterest is like Chocolate. On Create || Flourish || Succeed blog

What do you mean, you’d never noticed the similarities between Pinterest and Chocolate?

1. They are both highly addictive

Have you ever managed to eat just half a bar of Chocolate? Have you ever managed to spend ‘just 5 minutes’ on Pinterest? Precisely. Me neither.

2. They are both full of sugar

We know that Chocolate is full of sugar, which is bad for your teeth. Well, so is Pinterest. It’s full of ‘internet sugar’! You know what I mean, pictures of cute kittens and puppies, cute babies, cute couples along with a cute couple quote…. those sorts of things that make you feel a little bit nauseous but still can’t get enough of. On the plus side internet sugar won’t make your teeth fall out!

3. Both get you motivated…

Chocolate – epic sugar rush leading to ye-ha energy levels! Pinterest – look at all the pretty pictures, motivational quotes, inspiring stories and totally do-able projects! How can you fail to become an expert in making cakes that look like real life animals….

4. ….Or make you feel like an epic failure (depending on your mood pre ‘Chocolate and Pinterest’ session)

Chocolate – OMG I just ate a whole 1kg bar of Dairy Milk and now I feel fat and a wee bit sick. Pinterest – Oh why do I even bother, everyone is already doing everything 100 times better than meeee! (Insert ‘woe is me’ pathetic wailing).

5 ways Pinterest is the same as Chocolate. On the blog at Create Flourish Succeed

Drool……

5. Both are bad for your ‘healthy lifestyle’.

Chocolate – full of sugar, will make you fat, you know the score. Pinterest – you know that hour you just spent pinning healthy recipes and fitness programmes? You could have gone to the gym, or a bike ride, or even just a walk!

So, there you have it, 5 ways Pinterest and Chocolate are similar! Don’t complain I never tell you anything useful on this blog!

So which one couldn’t you live without, Pinterest or Chocolate? Leave a comment and let me know!

Wednesday Weekly Quick Tip: Creative Business Branding

This week’s Wednesday Quick Business Tip is about your approach to branding your business.

Handmade business branding advice. Your business branding is not just your logo. It's how you present your business to the public

Your Business Branding is not just your logo

Your branding is your business’ public ‘persona’. It’s how customers and potential customers perceive your business and because you are your business, it basically boils down to how people perceive you!

For instance, you may have a beautiful professionally designed website with a professional logo, eye catching photographs and product descriptions to make people drool, but if you then go on Facebook and have a wild rant about how ungrateful and annoying your customers are, people will very quickly lose their faith in you and consequently your business.

So my point is, remember clarity and consistency when branding your business. Decide what you want your business’ branding to say to the World and use this consistently. On your website, your blog, social media, packaging, how you deal with customer’s emails and comments, product descriptions and photography, any time you interact as your business, you have to be that brand.

Tell me about your business’ brand. What three words would you use to describe your business? Or if you have any questions, feel free to ask…